🗓️ Black Friday is in 31 days (Fri, Nov 27, 2026)

Black Friday ad copy examples for Google and Facebook (2026)

Clicks cost more during Black Friday week, so every ad has to say exactly why someone should click now. Here are Black Friday ad copy examples for Google Search, Facebook and Instagram, and retargeting, written for a small store running a sale Fri, Nov 27 – Mon, Nov 30, 2026. Replace the brackets with your own offer and product.

Google Search ads: headlines (30 characters max)

Responsive search ads mix up to 15 headlines. Give Google a spread of offer, product, proof and deadline lines:

Black Friday: [OFFER] Off
[PRODUCT] Black Friday Sale
Ends Mon Nov 30, 11:59pm ET
Free Shipping Over $[AMOUNT]
Shop Our Best-Sellers
Handmade in [STATE]
Gifts Under $[PRICE]
Easy 30-Day Returns
Early Access Is Open
Cyber Monday Deals Inside

Google Search ads: descriptions (90 characters max)

[OFFER] on everything through Cyber Monday. Free shipping over $[AMOUNT]. Shop now.
Our once-a-year sale on [PRODUCT CATEGORY]. Real discounts, ends Mon at 11:59pm ET.
Small shop, fast shipping, easy returns. Find a gift they'll actually use.
Order by [DATE] for delivery before [HOLIDAY]. [OFFER] until Monday night.

Tip: match the keyword in at least one headline (a search for "black friday candles" should see "Candle Black Friday Sale"), and use sitelinks for your best-sellers, gift guide and shipping info.

Facebook and Instagram ads: primary text

Short (offer-first):
Black Friday is here: [OFFER] on everything until Monday 11:59pm ET. Our best-sellers go first, so don't wait. 👉 Shop now

Story-style:
We're a team of [NUMBER] making [PRODUCT] in [CITY]. Once a year we put everything on sale, and this is it: [OFFER] through Cyber Monday. Every order packed by hand. 💛

Gift angle:
Stuck on gifts? Our [PRODUCT] is the one people keep buying twice: once for themselves, once for someone else. [OFFER] for Black Friday weekend only.

Problem/solution:
[COMMON PROBLEM YOUR PRODUCT SOLVES]? [PRODUCT] fixes that in [TIME/WAY]. Black Friday price: [OFFER], ends Monday.

Headlines (under the image): "[OFFER] Ends Monday" · "Black Friday Sale Is Live" · "Gifts Under $[PRICE]" · "Free Shipping This Weekend".

Retargeting ads (site visitors and cart abandoners)

"Still thinking about [PRODUCT]? It's [OFFER] until Monday night."
"Your cart is waiting, and so is your Black Friday discount. Ends Mon 11:59pm ET."
"Last day: [OFFER] ends at midnight Eastern."

Retargeting is usually where a small budget goes furthest during BFCM, because these people already know you.

Rules that keep ads approved and honest

Show a real discount on the landing page. Google and Meta check that the offer in the ad matches the page.
Don't invent urgency. "Only 3 left" must be true; countdowns must end when they say.
Avoid all caps and excessive punctuation in Google ads; they're often disapproved.
Keep "was" prices honest. The FTC treats inflated reference prices as deceptive.
Get ads in for review early (Nov 20–24). Reviews slow down during Black Friday week.

Set a budget you can afford

Before you raise bids, check how much you can pay per sale and still make money. Our free Black Friday discount calculator shows your break-even after the discount, and the 2026 marketing calendar shows when to launch each ad. For organic posts, see 30 social media post ideas.

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More free BFCM guides

Published October 27, 2026 by LUSRODRI, LLC. Examples are illustrations; your numbers will differ. Compliance notes are general information, not legal advice.