🗓️ Black Friday is in 31 days (Fri, Nov 27, 2026)

Black Friday SMS templates for small online stores (2026)

Text messages get read within minutes, which makes SMS the best channel for the moments that matter during BFCM: the second your sale opens and the last few hours before it ends. It's also the easiest channel to overdo. Below are 20 short, honest Black Friday and Cyber Monday texts for a sale running Fri, Nov 27 – Mon, Nov 30, 2026, each under 160 characters, plus when to send them and the US compliance basics.

How many texts to send during BFCM

For most small stores, four to six texts across the whole week is plenty: early access, Black Friday launch, one weekend reminder, Cyber Monday launch and a last call. SMS subscribers opted into something more personal than email, and every extra text risks a STOP reply. Send the rest of your story by email.

Before you send: the compliance basics (US)

Only text people who gave prior express written consent to marketing texts (a checkout checkbox or keyword opt-in through your SMS app, not just a phone number on an order).
Identify your business in the message: start with [STORE]:.
Include opt-out wording such as "Reply STOP to opt out" (at least in the first text and periodically after; many senders include it every time).
Respect quiet hours: federal rules point to 8am–9pm in the recipient's time zone, and some states (for example Florida and Oklahoma) are stricter.
Use a link shortener from your SMS platform, not a generic public one, which carriers often filter.

General information, not legal advice. Your SMS platform (Klaviyo, Postscript, Attentive, Shopify Messaging) usually handles opt-in records and STOP replies; check its settings.

Early access texts (Nov 23–25)

1. [STORE]: You're on the early list. Our Black Friday sale opens for you now, 2 days before everyone else: [LINK] Reply STOP to opt out

2. [STORE]: Early access is live. [OFFER] on [WHAT'S INCLUDED], just for subscribers until [DATE]: [LINK] Reply STOP to opt out

3. [STORE]: Reminder: your early access to [OFFER] ends [DAY]. Best sizes go first: [LINK] Reply STOP to opt out

4. [STORE]: Want first pick on Black Friday? Reply YES and we'll text you the moment the sale opens. Reply STOP to opt out

Thanksgiving and Black Friday texts (Nov 26–27)

5. [STORE]: Happy Thanksgiving, [NAME]. No sale talk today, just thanks for being here. See you tomorrow. Reply STOP to opt out

6. [STORE]: It's live. [OFFER] through Mon 11:59pm ET: [LINK] Reply STOP to opt out

7. [STORE]: Black Friday is on: [OFFER] sitewide. Free shipping over $[X]: [LINK] Reply STOP to opt out

8. [STORE]: Our Black Friday best-seller is [PRODUCT], and it's [OFFER] today: [LINK] Reply STOP to opt out

9. [STORE]: Missed this morning? [OFFER] is still on, through Monday night: [LINK] Reply STOP to opt out

Weekend texts (Nov 28–29)

10. [STORE]: Happy Small Business Saturday. Every order today is packed by hand by our team of [NUMBER]. Thank you: [LINK] Reply STOP to opt out

11. [STORE]: Today only, [EXTRA] with every order, on top of [OFFER]: [LINK] Reply STOP to opt out

12. [STORE]: The 3 things everyone's ordering this weekend: [LINK] Reply STOP to opt out

13. [STORE]: Gift ideas under $[PRICE], still on sale: [LINK] Reply STOP to opt out

14. [STORE]: Back in stock for the weekend: [PRODUCT]. Limited batch: [LINK] Reply STOP to opt out

Cyber Monday texts (Nov 30)

15. [STORE]: Cyber Monday: the last day of [OFFER]. Ends 11:59pm ET: [LINK] Reply STOP to opt out

16. [STORE]: Final day of our sale. After tonight, prices go back to normal: [LINK] Reply STOP to opt out

17. [STORE]: 4 hours left on [OFFER]. Ends at [END TIME, TIME ZONE]: [LINK] Reply STOP to opt out

18. [STORE]: Last call, [NAME]. [OFFER] ends at [END TIME]. Then we'll be quiet: [LINK] Reply STOP to opt out

After the sale (Dec 1 onward)

19. [STORE]: Thank you for an amazing weekend. Your order ships by [DATE], and tracking will follow. Reply STOP to opt out

20. [STORE]: How's your [PRODUCT]? A 1-minute review helps a small shop a lot: [LINK] Reply STOP to opt out

Five rules for BFCM texts that don't get you unsubscribed

One message, one link. No lists, no paragraphs. If it needs explaining, it belongs in an email.
Send your texts after your email, not instead of it. A text 30–60 minutes after the launch email catches people who didn't open.
Exclude buyers from reminder texts. Nothing burns goodwill faster than "last chance!" after someone already ordered.
Count characters. Over 160 characters (or any emoji, which switches encoding and cuts the limit to 70) can split into multiple billed segments.
Deadlines must be real. If the text says it ends tonight, it ends tonight.

Plan the full week with our Black Friday marketing calendar 2026, and pair texts 10–11 with our Small Business Saturday email ideas.

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Published October 27, 2026 by LUSRODRI, LLC. Examples are illustrations; your numbers will differ. Compliance notes are general information, not legal advice.